Not too long ago I came across a Ted Talk by Harish Manwani, the COO of Unilever, the world’s thirds largest produces of consumer goods. His talk shed light on the idea that businesses should not only create economic value, but should also create social value. He believes that profit is not always the point. Early in his career he came to the realization that his role at Unilever was not only about selling soap but also about changing lives. Changing lives, for Manwani, is his “true north” – his unwavering goal no matter the circumstances.
Soccer clubs in our country, including Denver youth soccer clubs have become quite the sustainable and profitable businesses over the past 2 decades. We have done a phenomenal job at creating boards, finding donors, sponsors, club members and even state governing boards to ensure legal/fair play occurs between clubs. Clubs around the country, as well as in Denver, have been host to a significant number of kids that have gone on to play collegiate and professional soccer. Club directors and coaches alike, have done their job in attracting recreational, intermediate, competitive and even elite players. All of which have found homes in clubs all around our nation.
Often, we as club directors and coaches do whatever we can to produce the best output on the field. As a result, we focus on the athlete and not the person. We default to strategy, tactics, and technique while missing out on imparting values like integrity, good character, and love. We treat players like tools to get the job done on the field, asking them to do whatever it takes to ensure success. The cliché that coaching kids in a sport helps them in the real world is true. However, reality tells us that we miss huge teaching opportunities more often than we care to admit because we are focused only on winning. Harish Manwani would say that we are focused only on the “profit” side of things.
The truth is, we all like winning, so we emphasize it. I, myself, have been guilty of it. Statistics tell us that less than 1% of most club players will make it to the highest levels of professional soccer. Unfortunately, I have found myself focusing on the success of the 1% as opposed to helping prepare the 99% for life. We, at Skyline, are more than a soccer club. We are not just offering the opportunity to play organized soccer; we are in the business of shaping lives. Our “true north,” as Manwani would call it, is that all children that want to play soccer should do so, regardless of ability to pay or pure talent and skill.
The bond between a coach and a player can be one of the most impactful relationships in a child’s life. Because of small team sizes and the amount of time spent on the field with each player, this relationship can significantly compliment what a parent is teaching at home. Or, in some cases, fill a void. As soccer clubs, we need to be cognizant that we are stewards of our future leaders’ development. It is my belief that we at Skyline Soccer are helping build and establish moral warehouses in each of our players by teaching them integrity, discipline, courage and good sportsmanship. We are creating more winning teams in the game of life than any amount of technical and strategic coaching a player can receive on the soccer field.
CONTACT
Skyline Soccer
3799 S. Jason St.
Englewood, CO 80110
Office Phone :
303-691-5662
Weather Line:
720-317-2882
Fax: 303-691-5675
Email: info@skylinesoccer.org
Skyline Soccer
3799 S. Jason St.
Englewood, CO 80110
Office Phone : 303-691-5662
Weather Line: 720-317-2882
Email: info@skylinesoccer.org
Copyright © 2024 Skyline Soccer Association